Ubisoft: Wii Is A “Girl-Driven” System

**stuge**

According to Ubisoft senior brand manager Ann Hamilton, she classifies that the best selling Wii console as a “Girl-Driven” system. Ann Hamilton said that Nintendo’s Wii console is a “girl-driven system,” and is one of the main reasons the Wii has had such success in the marketplace. Hamilton also mentions that“What’s driving the Wii sales is the use of Wii by women, girls and families,” “It’s a really female-driven platform.”
Hamilton believes that Ubisoft’s two brands that target female gamers that include: Imagine and Ener-G have helped Nintendo target the female demographic with the Wii.
The Wii continues to be the best selling console since its launch back in November 2006.

http://videogamecentral.com/gamersvoice/index.php/2009/ubisoft-wii-is-a-girl-driven-system/