Application Reputation in IE9 - In Focus.

[Ceyfer √]

( Infographic by IEBlog )

IE9 adds another layer of defense against socially engineered attacks that now looks at the application being downloaded - this is in addition to the URL-based protection described above. This new layer of protection is called SmartScreen Application Reputation. When it comes to program downloads, other browsers today either warn on every file or don’t warn at all. Neither of these approaches helps the user make a better decision. Application Reputation also addresses a limitation present in all block-based approaches that happens at the beginning of new attacks, before a Web site or program has been identified as malicious.

Using reputation helps protect users from newly released malware programs - pretending to be legitimate software programs - that are not yet detected by existing defense mechanisms. Reputation also enables IE9 to remove unnecessary warnings for downloads with an established positive reputation. Both publishers and individual applications build reputation. For example, a digitally signed application from a well-known publisher that has been widely downloaded has a better reputation than an unsigned application that has not yet been downloaded widely and has just been posted on a newly created Web site.

More here : IEBlog

On the other hand, Google is also developing the same security concept for their Chrome browser using their in house Safe Browsing API technology. Currently, the only browser that uses "AR" technology ( natively ) is IE 9.

[JayCub]

Definate step forward for IE not foolproof but enough to consider the download and to take actions, Thank you for the news Ceyfer and good new for chrome fans....

[Bearcat]

Thanks for the heads up Ceyfer. Its good to see IE has improved security for its users.

[princeaniket]

thanks for the info ceyfer..
its nice to know Microsoft is thinking about their user safety..
IE 9 seems attractive and now little more safe..

[FunkY]

IE9 was HUGE step forward from previous versions of IE

[Ceyfer √]

Early Windows 8 builds appear to be pulling this feature deeper into the operating system to give users the ability to check files against SmartScreen before allowing them to launch. These options have been spotted under the View tab in the Folder menu as user-selectable features.

- Lifehacker/MaximumPc

Well, according to leaked infos, this will be added natively as a security feature for the up coming Windows 8.

[safeguy]

Well, according to leaked infos, this will be added natively as a security feature for the up coming Windows 8.

Trust me when I say that there will be privacy talk and debates over this 'feature' if it ever comes up...

[Ceyfer √]

As usual...unless, people become mature enough to understand such concept.

[Ceyfer √]

Response:

About Microsoft’s IE9 Malware Blocking Results

Competitors/Security Vendors doesn't like it.

[Bearcat]

Thanks for the info Ceyfer. I prefer a layered approach to security, rather than depending on one application to protect my PC.