One of Mozilla’s core privacy principles is No Surprises: we will use and share data in ways that are transparent and benefit our users. That is why we are telling you about this today. We want users to understand why we’ve taken this approach and what it means for them. While still a small experiment, the data collection and new search experience are major changes in the way this build of Firefox performs. We hope that users will appreciate the improved experience, but if users want to turn it off, they can always disable data collection or remove the Cliqz add-on entirely.